Online Presence

The "Online Presence" section focuses on building your web presence: it covers designing your website and blog and creating attractive, compelling content that helps you build authority and a great reputation in your field.

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Web Site

 * Setup: Installation and structure of a good web site. Includes colors, fonts, layout, interface. Also: basic SEO advice.
 * Development: Coding and web design: best practices, resources. HTML, CSS, WordPress, quality/integrity testing tools and more.
 * Content: How to create, style and present content that captivates and converts visitors.
 * Blog: Purpose, creation and maintenance of a blog. Also covered: philosophy and guest blogging.

Web Content

 * Writing: Copywriting, ghostwriting , blogging , storytelling , newsletters. Covers types of articles, formatting , structuring and more.
 * Anatomy of an Article: How to write an article. Includes headline & subheadings, intro, transitions, body, closing.
 * Photography: Technical and business advice. DSLR intro, portrait photography. Other genres. Promotion.

Using Images & Visuals
One of the strongest and most consistent messages across all business blogs I frequent is that visuals (including images, video, graphics, ...) are of paramount importance in your marketing.
 * Resources, Advice: About images, infographics, slides, graphs, quotes etc. Tools and resources for free images, editing and creation.
 * On Social Media: Creating and using visuals as promotional tools to engage your audience and sell on social media.