Brand Basics

The Brand Basics section features tools, advice and methods to help you establish yourself and your business in real life, laying the groundwork for a successful, effective web presence.

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Table of Contents

 * Going Independent: Basic tools, strategies, principles for a business and/or freelance life. Motivation and productivity advice. Includes planning, goal-setting.
 * Branding: Defining your personal and professional identity, reputation, positioning yourself. Personal branding (personality). Elevator pitch, slogan/tagline.
 * Getting Gigs: Mostly for writers : find & hook prospects, write query and pitch letters. Which services to offer.

Relationships

 * Interpersonal: Real-life interaction, communication. Networking. Building trust and familiarity with prospects, clients, partners, contacts.
 * Community: Establishing and managing your community and business audience.